Bayo Introduces the #ShapingFutures Campaign, featuring a new batch of Inspiring Changemakers

For over thirty years, Bayo has had the honor of being part of the Filipina’s wardrobe. This 2024, the brand shifts its sights towards the future. Looking back on the community they’ve proudly built, Bayo hopes to continue creating, crafting, and doing better for the generations to come.

With this, Bayo introduces Shaping Futures, a campaign for enduring style, rootedness in tradition, and a commitment to responsible fashion. It means acknowledging how our actions today create the world we’ll live in tomorrow, and thus, doing what’s best for the generations to come.

Along with this, Bayo spotlights remarkable women dubbed “changemakers,” this includes Erika Austria, founder of Laro Ceramics, Sophia Teng, a fashion model and women's empowerment advocate, and Alaiza Malinao, a mother and farming advocate. They embody the spirit of #ShapingFutures, showing how their respective crafts can pave the way for meaningful change.